Human Communication

Certain professions carry with them a presumption of cultural know-how. Psychotherapists, graphic designers, architects, branding experts, even lawyers…people with these jobs promise their clients more than mere technical competence. Their work rests on subtler talents, the human arts of empathy, taste, understanding, persuasion, and vision. Clients bring to them a need for clarity in the murky domains of judgment and meaning, an expectation of skill in the main medium of these domains: language. 

If you’re in one of these fields, the best way for you to signal this skill is through the writing on your website, where the stakes may be higher than you realize. A potential client sees language errors on a Bio page and she’s likely to click away. Can she really entrust her business, or her home, or her mental health, to someone who struggles with basic grammar? 

Such snap judgments aren’t entirely fair. Good writing is its own skill. You can be a great therapist and dangle gerunds, a branding wizard who gets a verb tense wrong every once in a while. But you still have to worry about those potential clients with their snap judgments. And you still have to consider your colleagues and peers, who might be looking to you as a potential referral. When these people read the copy on your website, you want the judgments they make to be favorable. You don’t want a clumsy or ungrammatical sentence to send them away.

That’s where we come in. We make sure the writing that appears under your good name is worthy of it. 

At Human Communication, we keep people reading.